#SpeedMatters : How Site Speed Drives Sales
Slow websites kill your business. A review carried out by the BBC on their website — a site which receives hundreds of millions of visits every month — found that just a 1-second increase in site loading time would reduce the number of visitors they received by 10%. A larger study by Pingdom found that even with the most engaging content, nearly half of all potential customers abandoned a page after waiting only 6 seconds!
Can your business survive losing 10% (or more) of its online traffic and income? How about 30%? 50%?
The surprising answer for most businesses is yes — because these businesses are already losing that traffic. Businesses don’t realize they are losing this traffic because they’ve never achieved a truly quick website — and the benefits that brings. As a result, many companies continue to waste advertising budget driving users to landing pages when those dollars are much more efficiently spent on re-capturing the users who are already there.
The real question is, how much better could you be doing if you had a faster website?
As it turns out, quite a lot better.
When Pinterest rebuilt their site to reduce wait time by 40%, they experienced an increase in both traffic from search engines and conversion rate for signups of about 15%. And when furniture store Zitmaxx reduced their load time to 3 seconds, they saw their conversion rate jump by an incredible 50.2%.
How much would these improvements be worth to your business?
So Why Don’t More Businesses Invest in Speed?
Most businesses treat a slow-running business as a technical problem to be fixed as cheaply as possible. That can bring some improvements if the website is extremely slow, but it’s not ideal.
You see, a slow website isn’t a technical problem — it’s a business problem with a technical solution. It’s something to be invested in that produces real, measurable results to the bottom line. For that reason, we also like to think of it as a business opportunity.
Businesses that invest in their site speed are more likely to rank well (we know that because Google says so), have a reduced bounce rate, and deliver a better first impression. We naturally associate speed with efficiency, performance, and quality; a slow site has the opposite associations.
Supercharge Your Website With a Single Line of Code
Edgemesh is a new approach to content delivery that uses peer-to-peer technology to increase resiliency and deliver superior performance. We have proven case studies that detail the 2–10x performance improvements our customers have received — and that’s all from just one line of code.
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