Web push notifications allow users to opt-in to timely updates from sites they love and allow you to effectively re-engage them with customized, relevant content - even after the user has left the current site. This helps drive user engagement and potentially increase conversion rates and with upsell / recapture opportunities. Push Notifications require a Service Worker to be enabled, due to their background nature, but do not utilize the core of the worker framework (such as the Fetch event).
When a user navigates to a Service Worker enabled site, only one Service Worker may be active. This presents a problem:
Should you enable performance enhancing services like caching, pre-fetching or client side optimizations like Edgemesh OR should you enable engageing push notification services?
With Edgemesh 3.1 and Aimtell you no longer have to choose.
Edgemesh 3.1 allows for the extension of the the Edgemesh client to include the award winning Aimtell notification platform - with no performance penalty or reduced functionality. Edgemesh and Aimtell can now integrate directly, allowing you to easily add dynamic, segmented push targeting while retaining all the additional content acceleration Edgemesh provides!